Storytelling for Business Training Course - One Day

Engage your audience in a more passionate persuasive way by using the power of a good story!

Storytelling for Business Course

Upcoming Dates

12 Jul 2022
9:30 am to 5:00 pm

Price: £495.00 + VAT

Course Full

21 Sep 2022
10:00 am to 5:00 pm

Price: £495.00 + VAT
Pay Today Price: £396.00 + VAT

All courses are now running Hybrid.
With 6 possible in-person places with the remaining places remote via zoom.

Should you need to you can switch to remote slot at any time.

"Fantastic training"

"Dynamic, experienced instructors and fun! Would recommend doing it
in-person whenever possible." Sandra Penas, Square Trade UK

Storytelling Courses Cover

  • The Power Of Storytelling
  • Discover Your Innate Ability
  • Demystify Telling A Story
  • Bring Facts And Figures Alive
  • Storytelling Techniques
  • Creating A Compelling Narrative
  • How To Structure A Story
  • Making Presentations Dynamic
  • Creating Buy-In
  • Storytelling Elements
  • Opportunities To Practice
  • Strategic Storytelling

Independent Reviews

What our delegates say:

I can say that I’ve been using and encouraging others to use more pausing as well as encouraging them to use more storytelling for purposes of creating a personal connection and engagement. Bryan D. Bullock - Senior Advisor - BD Medical

Talk to us about this Storytelling for Business Course

If you have any doubts about the suitability of this CPD Accredited Storytelling for Business Course, for yourself or colleagues, please do not hesitate to call us.

We will put you in touch with one of our Lead Trainers, who will be happy to discuss which of our Courses would offer the most benefit.

CPD Accredited Course

Telephone: +44 (0)20 7226 1877

Listen to Impact Factory Director Jo Ellen Grzyb with

Training Consultants Isabel Pollen, Ottillie Parfitt and Tom Bodell

talking about Storytelling

Business Storytelling Course

Data-driven information tends to speak to people's intellect – while stories stir their imagination and reach their feelings.

That's what makes stories such a powerful tool to engage and motivate.

Storytelling will help you deliver your business messages in more compelling ways.

It will help you communicate with passion and to engage directly with peoples' feelings.

We will equip you with the skills and confidence to use the power of storytelling in business.

Storytelling Course Contents

The course will be tailored to reflect the needs of the delegates on the day.

We will include many of the exercises listed below, and any additional material that the trainers feel is relevant.

Delegate Input

You'll get the opportunity to say why you've come and what you would like to take away from the day.

This allows us to adapt the programme to make sure we meet everyone’s needs.

History of Storytelling

A brief discussion on how we are hardwired to respond to stories and how they can be powerful tools to use in business.

Why Tell Stories?

People love stories and here we explore the neuroscience behind why stories resonate with us.

Jumpstart Storytelling

Without further ado, we jump straight into the first storytelling exercise, inviting the participants to share a story.

Using personal stories from your preparation we will create an emotionally expressive environment for the rest of the day.

Storytelling Elements

We will then unpick the stories people have told in terms of structure and storytelling devices.

This will help you begin to appreciate that we are already natural storytellers.

Sitting Round the Table

Here delegates will 'sit around the table' (Campfire!) weaving storytelling elements into a business idea.

A Different Perspective

Using fairy tales and other classic stories people retell the story from one (often minor) character’s perspective.

We then look at how this impacts on the power of the story and changes how we hear it.

The Most Important Thing

Having heard quite a few stories at this point we look at what people remember, how they remember.

We also explore the question:

  • Can you change the MIT?
  • Why would you want to?
  • What impact would that have?

Bringing Data Alive

Data and facts alone are not enough.

Here we look at how easy it is for assumptions and misinterpretations to be made from incomplete facts, open-ended information and pieces of the puzzle that don't quite connect.

We look at how to use your data and facts to tell the story you want rather than leaving it to chance.

Storytelling Techniques

The majority of the day will be spent introducing a variety of different storytelling techniques that have proven effective in business.

We will offer you the opportunity to apply those techniques to your own situations and challenges.

The choice of technique will depend on the participants’ specific requirements.


A look at how connective phrases enhance stories and can build anticipation or tension.


Delegates practice creating analogies that help when they have factual information/ numbers /data to deliver in order to help the material become accessible. This exercise can also look at the ‘meaning’ behind numbers.

Story Structure

Here we introduce a variety of story structures, and we will choose three to demonstrate depending upon what would be most appropriate for the delegates on the day.

Business Challenge

Initially working in pairs, delegates will choose a business idea for which they want buy-in.

Using one of the story structures that most fits their personal style, they will write and present a strategic story, building a compelling case for their idea.

Summing Up

To draw the day to a conclusion, we reflect upon the experience (the story) of the day and the tools that were explored.

You'll have the chance to share with the group your highlights of the day

And how you will use your favourite storytelling tool – within the next seven days!

You will identify what will stop you putting this into practice and what support you need going forward.

We will give out Impact Factory documents to support the course.

You'll get copies relevant hand-outs to remind you of the coursework.

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos

Strategic Storytelling Course in London


Upcoming London Dates

Storytelling for Business Course - 1 Day

12 Jul 2022

Price: £495.00
Prices exclude VAT

Course Full

Storytelling for Business Course - 1 Day

21 Sep 2022

Price: £495.00
Pay Today Price: £396.00
Prices exclude VAT

Select Places Required

The Impact Factory
Storytelling for Business Team

Venue: Storytelling for Business

This Storytelling for Business Course is limited to eight participants

Open Courses take place at our London training rooms:
Suite 121 Business Design Centre
52 Upper Street
London N1 0QH

See how to find us for directions, hotels and public transport.

Time: 9.30am to 5.00pm

Standard Cost: £495.00 plus VAT

Book online or call +44 (0)20 7226 1877 or email

If you want to book three or more people on to one course, please contact us on 020 7226 1877

Read our booking terms and conditions

Training Course Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible, all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about Trainer Accreditation

Money Back Guarantee

Attend this Storytelling for Business Course risk-free

We are so confident in our trainers and the quality of our Storytelling for Business Course that we guarantee it will make an impact.

If you attend this training and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course.

Terms and Conditions Apply

Pay Today Booking Process

  1. You can choose courses that you or your colleagues want to attend by visiting our main Open Courses Page
  2. You can add up to three places per Open Course Date to your online booking
  3. When you are ready to place your booking use the "Complete Booking" button to enter your information. If you are booking on behalf of your organisation you will be prompted to enter your organisations details.
  4. When you are ready to pay click the Pay Now button and you’ll be presented with your payment options - either pay by Card or Pay with PayPal.
  5. Once your payment has been processed we will verify your booking and email you a booking confirmation and receipt for your payment.