Equip yourself with the skills and confidence to handle all types of media and journalists effectively
If you have to speak to the press or present your organisation to the wider media, this course is for you.
It will equip you with the necessary skills and confidence to handle the media effectively, no matter what the situation.
- The Demands of Different Media
- Face to Face Interviews
- Being On Camera
- Dreaded Down the Line
- Getting Your Message Across
- Not Just Answering Questions
- Sharing Your Passion
- Speaking with Clarity
- Dealing With Nerves
- Difficult Questions
- How to Prepare
- What to Ask Beforehand
- Understanding Your Rights
- Writing a Press Release
- Crisis Management
What Our Delegates Say:
“We had a very enjoyable and productive day and were thoroughly impressed with both Maria and Naina. We've all taken on-board very positive advice and direction to improve our techniques and we're looking forward to applying them.”
Stephen Lane - C.E.O. - Prop Store
Different media have different demands and the day is structured to reflect the specific circumstances, needs and abilities of the participants attending.
We will include many of the exercises listed below, and any additional material that the trainers feel is relevant to the delegates on the day.
Types of Interview
We examine the different types of interview you might face.
Is it a face to face meeting or over the phone?
Is it live or pre-recorded?
On TV and Radio, many interviews are done 'remotely' so you can't see the whites of anyone's eyes.
How might that impact you?
And how is the interview to be used?
It might be edited to become part of a bigger story, and if so, in what context will you appear?
Each interview format places different demands on you.
Anticipating them and understanding their impact on your ability to perform well can mean you are not 'wrong-footed' by broadcast technology.
You'd be amazed at how many people agree to an interview without any clear idea of what the story is about, what their part in it is, the timescale and how or when it might happen.
We cover all the basics on what to ask and how to prepare for an interview.
The best interviewees are usually those who’ve had a bit of practice.
From story outlines you have given us in advance, we will run you through an interview with an increasing degree of toughness if that's what's needed.
You get to do long, short, friendly and hostile.
You also get to do face to face and 'remote'.
Typically, you can expect to do three or four interviews during a day’s training.
We use extensive recording for you to revisit after the day so you can evaluate your own performance.
"I'm glad you asked me that..."
A journalist is interested in getting the story.
You're interested in putting yourself or your organisation across in the best light.
The two are not always the same.
We look at how to get your key messages across and avoid being drawn into saying more than you intended.
"I'm coming to that..."
Broadcast media is always tight on time.
Get your punchiest point out within the first 30 seconds.
Practice delivering a succinct message under the pressure of the camera.
Passion is a compelling ingredient in a good interview.
We look at using conviction as part of your communication.
The more confident you feel the more confident you look.
And it's a weird thing that the more you look it, the more confident you feel.
We have exercises around looking and feeling in control and keeping your cool.
How to structure and order the facts in a press release so that it gets noticed and tailoring it for different media.
We look at how to handle a negative story.
The different tactics on what position to take, giving or declining interviews and issuing statements.
We will help you identify your strengths and qualities.
You'll then receive positive feedback from their fellow participants on your strengths and what they have seen you do that works.
Each person will have an opportunity to say:
- What they are taking away from the day
- What specifically they know they will use
- Where they will practise
Participants are given a web link to their videos from the course
Media Skills Training Course
Book this course
Freephone: 0808 1234 909
The Media Skills - Impact Factory team:
- Maria PetersMaria has a real talent for transforming complex learning concepts into exciting educational experiences.
- Naina OliverNaina specialises in Communication and Media Skills, Assertiveness and Personal Impact courses, among others.
- Nick Clark WindoNick is passionate about the work we do. He specialises in Communication, Assertiveness, Presentation and Teambuilding.
- Sarah DawrantSarah has warmth, humour, a quick mind and unlimited passion to help people develop by stretching their comfort zones.
Attend this Media Skills Course risk-free
We are so confident in our trainers and the quality of our Media Skills Course that we guarantee it will make an impact.
If you attend this training and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course.
Training Course Accreditation
To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.
This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.