Media Skills Course

Media Skills Course

Maximum Delegates 6 Two Trainers per Course Money Back Guarantee

Get Your Message Across Media Training Course - Gain the skills and confidence you need to handle all journalists and all forms of media effectively

If you have to speak to the press or present your organisation to the media, this course is for you.

It will equip you with the necessary skills and confidence to handle the media effectively, no matter what the situation.

Course ObjectivesMedia Skills Course

  • The Demands of Different Media
  • Face to Face Interviews
  • Being On Camera
  • Dreaded Down the Line
  • Getting Your Message Across
  • Not Just Answering Questions
  • Sharing Your Passion
  • Speaking with Clarity
  • Dealing With Nerves
  • Difficult Questions
  • How to Prepare
  • What to Ask Beforehand
  • Understanding Your Rights
  • Writing a Press Release
  • Crisis Management 

What Our Delegates Say: 

Prop Store - Media Skills Course

“A very enjoyable and productive day. Thoroughly impressed with both Maria and Naina. Good, positive advice and direction to improve technique. Looking forward to applying it.”
Stephen Lane - C.E.O. - Prop Store

RCAHMW - Media Skills Course

"Thanks again for the training, it has really paid dividends! I have since given a talk and felt so much more comfortable and was able to answer questions in a more confident manner."
Daniel Hunt - Investigator Archaeology - RCAHMW

Style Spruce - Media Skills Course

"The Media Course was really great! I learned so many new techniques that'll help with nerves and being more impactful and authoritative when I speak."
Chloe Jean - Style Coach - Style Spruce


This course takes place at our media training London venue.

Course Contents

Different approaches are needed for different media. The day is structured to reflect this and the specific circumstances, needs and abilities of the participants.

We will include many of the exercises listed below along with any additional material that the trainers feel is relevant.

Types of Interview

We examine the different types of interview you might face.

Is it a face-to-face meeting or over the phone?

Is it live or pre-recorded?

On TV and Radio, many interviews are done remotely so you can't see the whites of anyone's eyes.

Being Prepared

How might the interview impact you?

And how is the interview to be used?

It might be edited to become part of a bigger story, and if so, in what context will you appear?

Interview Formats

Each interview format places different demands on you.

Anticipating these demands and understanding their impact on your ability to perform well means you won’t be wrong-footed by broadcast technology.

Many people agree to an interview without any clear idea of what the story is about, what their part in it is, the timescale and how or when it might happen.

We cover all the basics on what to ask and how to prepare for an interview.


The best interviewees are those who’ve practised.

Using story outlines you have given us in advance, we will run through an interview with you, with an increasing degree of toughness if needed.

You'll get to do long, short, friendly and hostile interviews.

Remote Interviews

You'll also get to do face-to-face and remote interviews.

You can expect to do three or four interviews during a day’s training.

We use extensive recording so you can revisit after the day to evaluate your performance.

The Story

"I'm glad you asked me that..."

A journalist is interested in getting the story.

You're interested in putting yourself or your organisation across in the best light.

These two interests can conflict.

We look at how to get your key messages across while avoiding being drawn into saying more than you intended.

Your Message

"I'm coming to that..."

Broadcast media is always tight on time.

Get your punchiest point out within the first 30 seconds.

Practise delivering a succinct message under the pressure of the camera.


Passion is a compelling part of a good interview.

We look at using conviction as part of your communication.

Handling Nerves

The more confident you feel the more confident you look.

And it's a weird thing that the more confident you look, the more confident you feel.

We have exercises to help you learn how to look and feel in control and keep your cool.

Press Releases

How to structure and order the facts in a press release so that it gets noticed and how to tailor it for different media.

Crisis Management

We look at how to handle a negative story.

You'll learn the different tactics you can adopt when deciding what position to take, whether to give or decline interviews and issue statements.

Personal Style

We will help you identify your strengths and qualities.

You'll then receive positive feedback from fellow participants on your strengths and what they have seen you do that works.

Take Out

Each person will have an opportunity to say:

  • What they are taking away from the day
  • What specifically they know they will use
  • Where they will practise

Participants are given a web link to their videos from the course

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing:

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos

Media Skills Training Course

Click here to go back to open courses

Book this course

Date: 17 Jun 2019
Cost: £495 + VAT
Places available: 5
Date: 18 Sep 2019
Cost: £495 + VAT
Places available: 6
Pay Today Price: £396 + VAT
Date: 12 Nov 2019
Cost: £495 + VAT
Places available: 6
Pay Today Price: £396 + VAT

FreePhoneFreephone: 0808 1234 909

The Media Skills - Impact Factory team:

Attend this Media Skills Course risk-free

We are so confident in our trainers and the quality of our Media Skills Course that we guarantee it will make an impact.

If you attend this training and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course.

terms and conditions

Training Course Accreditation

Communication Skills Trainer Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about trainer accreditation

Impact Factory Brochures

communication skills training brochure


This price is only available if you are paying by card or transfer at the time of booking.

If you wish to pay by Invoice you will be charged the full price.