Media Skills Training Course - One Day

Get Your Message Across - Gain the skills and confidence you need to handle all journalists and all forms of media effectively!

Media Skills Course

Upcoming Dates

7 Jul 2022
9:30 am to 5:00 pm

Price: £525.00 + VAT

Course Full

14 Sep 2022
10:00 am to 5:00 pm

Price: £525.00 + VAT
Pay Today Price: £472.50 + VAT

All courses are now running Hybrid.
With 6 possible in-person places with the remaining places remote via zoom.

Should you need to you can switch to remote slot at any time.

Media Skills Courses Cover

  • The Demands Of Different Media
  • Face To Face Interviews
  • Being On Camera
  • Dreaded Down The Line
  • Remote vs In-person
  • Getting Your Message Across
  • Not Just Answering Questions
  • Sharing Your Passion
  • Dealing With Nerves
  • Difficult Questions
  • How To Prepare
  • What To Ask Beforehand
  • Understanding Your Rights
  • Crisis Management

Independent Reviews

What our delegates say:

A very enjoyable and productive day. Thoroughly impressed with both Maria and Naina. Good, positive advice and direction to improve technique. Looking forward to applying it. Stephen Lane - C.E.O. - Prop Store
Thanks again for the training, it has really paid dividends! I have since given a talk and felt so much more comfortable and was able to answer questions in a more confident manner. Daniel Hunt - Investigator Archaeology - RCAHMW
The Media Course was really great! I learned so many new techniques that'll help with nerves and being more impactful and authoritative when I speak. Chloe Jean - Style Coach - Style Spruce

Talk to us about this Media Skills Course

If you have any doubts about the suitability of this CPD Accredited Media Skills Course, for yourself or colleagues, please do not hesitate to call us.

We will put you in touch with one of our Lead Trainers, who will be happy to discuss which of our Courses would offer the most benefit.

CPD Accredited Course

Telephone: +44 (0)20 7226 1877

Media Skills Course

If you have to speak to the press or present your organisation to the media, this course is for you.

It will equip you with the necessary skills and confidence to handle the media effectively, no matter what the situation.

This course is highly tailored to the issues of the delegates attending.

You will be practising with live issues and real situations.


This course takes place at our media training London venue.

Media Course Contents

Different approaches are needed for different media. The day is structured to reflect this and the specific circumstances, needs and abilities of the participants.

We will include many of the exercises listed below along with any additional material that the trainers feel is relevant.

Types of Interview

We examine the different types of interviews you might face.

Is it a face-to-face meeting or over the phone?

Is it live or pre-recorded?

On TV and Radio, many interviews are done remotely so you can't see the whites of anyone's eyes.

Remote Interviews

What is the difference between in-person and online interviews?

How can you compensate for not being "in the room"?

Being Prepared for the Media

How might the interview impact you?

And how is the interview to be used?

It might be edited to become part of a bigger story, and if so, in what context will you appear?

Interview Formats

Each interview format places different demands on you.

Anticipating these demands and understanding their impact on your ability to perform well means you won’t be wrong-footed by broadcast technology.

Many people agree to an interview without any clear idea of what the story is about, what their part in it is, the timescale and how or when it might happen.

We cover all the basics of what to ask and how to prepare for an interview.

Media Practice

The best interviewees are those who’ve practised.

Using story outlines you have given us in advance, we will run through an interview with you, with an increasing degree of toughness if needed.

You'll get to do long, short, friendly and hostile interviews.

Remote Interviews

You'll also get to do face-to-face and remote interviews.

You can expect to do three or four interviews during a day’s training.

We use extensive recording so you can revisit after the day to evaluate your performance.

The Story

"I'm glad you asked me that..."

A journalist is interested in getting the story.

You're interested in putting yourself or your organisation across in the best light.

These two interests can conflict.

We look at how to get your key messages across while avoiding being drawn into saying more than you intended.

Your Message

"I'm coming to that..."

Broadcast media is always tight on time.

Get your punchiest point out within the first 30 seconds.

Practise delivering a succinct message under the pressure of the camera.


Passion is something the media is always on the lookout for. It is a compelling part of a good interview.

We look at using conviction as part of your communication.

Handling Nerves

The more confident you feel the more confident you look.

And it's a weird thing that the more confident you look, the more confident you feel.

We have exercises to help you learn how to look and feel in control and keep your cool.

Press Releases

How to structure and order the facts in a press release so that it gets noticed and how to tailor it for different media.

Crisis Media Management

We look at how to handle a negative story.

You'll learn the different tactics you can adopt when deciding what position to take, whether to give or decline interviews and issue statements.

Personal Style

We will help you identify your strengths and qualities.

You'll then receive positive feedback from fellow participants on your strengths and what they have seen you do that works.

Take Out

Each person will have an opportunity to say:

  • What they are taking away from the day
  • What specifically they know they will use
  • Where they will practise

Participants are given a web link to their videos from the course

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing:

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos

Media Skills Training Courses in London


Upcoming London Dates

Media Skills Course - 1 Day

7 Jul 2022

Price: £525.00
Prices exclude VAT

Course Full

Media Skills Course - 1 Day

14 Sep 2022

Price: £525.00
Pay Today Price: £472.50
Prices exclude VAT

Select Places Required

The Impact Factory
Media Skills Team

Related Tailored Training

Venue: Media Skills

This Media Skills Course is limited to six participants

Open Courses take place at our London training rooms:
Suite 121 Business Design Centre
52 Upper Street
London N1 0QH

See how to find us for directions, hotels and public transport.

Time: 9.30am to 5.00pm

Standard Cost: £525.00 plus VAT

Book online or call +44 (0)20 7226 1877 or email

If you want to book three or more people on to one course, please contact us on 020 7226 1877

Read our booking terms and conditions

Training Course Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible, all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about Trainer Accreditation

Money Back Guarantee

Attend this Media Skills Course risk-free

We are so confident in our trainers and the quality of our Media Skills Course that we guarantee it will make an impact.

If you attend this training and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course.

Terms and Conditions Apply

Pay Today Booking Process

  1. You can choose courses that you or your colleagues want to attend by visiting our main Open Courses Page
  2. You can add up to three places per Open Course Date to your online booking
  3. When you are ready to place your booking use the "Complete Booking" button to enter your information. If you are booking on behalf of your organisation you will be prompted to enter your organisations details.
  4. When you are ready to pay click the Pay Now button and you’ll be presented with your payment options - either pay by Card or Pay with PayPal.
  5. Once your payment has been processed we will verify your booking and email you a booking confirmation and receipt for your payment.