Presentations - Delivery and Benefits

Presentation Skills

Presentations - Delivery and Benefitspresentation course

 Presentation delivery and how to turn one into a benefit for you. Full details and help in preparing to deliver your presentation.

After you have prepared your presentation, checked all the equipment you need, set out the venue and finalised the guest list you are now ready to give your presentation.

This is your opportunity to gain credibility in your career.

You must use this opportunity to build your credibility and be accepted as an expert on your subject.

This is not as difficult as it may seem.

If you have studied your brief, become totally familiar with your subject and can show confidence when delivering you will be more than half way to achieving your aims.

Buyers are impressed when faced with someone who is obviously knowledgeable about his/her subject, so earning their respect.

Let us look at some of the situations where you can achieve this.

If you are presenting a new product to potential buyers emphasise the features and benefits of the product but make sure you mention benefits not associated with the main sales literature.

It's not difficult to find some of these undisclosed benefits if you do a little research within the development and production departments. Concentrate on your in depth knowledge of the product, your belief in it and continually emphasise how YOU are involved in the success of that product.

Take another scenario for a presentation. Let us say you are presenting a report for a department of your company to your colleagues and senior management. You will highlight any subjects and points with which you were directly involved.

If a system is to be changed or a department reorganised, explain your involvement. Point out that your suggestions, innovations and efficiency moves have resulted in increased productivity and therefore profits.

When making a presentation don't ever make the mistake of assuming an arrogant or boastful attitude. Such an attitude will immediately alienate prospective purchasers. Introduce your involvement in improvements as a fact, as part of your duties and as a result of your level of knowledge.

Presenting your subject in such a manner helps your audience to understand and acknowledge your skills which increases your credibility.

One other type of presentation frequently used for employees concerns changes to working practises which directly affect the employee. You can use exactly the same research and preparation as discussed for other presentations but you will need to change the parameters a little.

The most important point to emphasise is the benefits the employee will gain from the new arrangements. It doesn't matter how or when the benefits are introduced as long as they are introduced clearly and with concise information and to how the employee will benefit.

Many people, when giving a presentation to employees, like to concentrate on the company's history, the state of the market, the latest legislative regulations plus lots of other areas which they feel are appropriate.

There is no problem with that, but you should be very careful not to offer too much background information. This could create a feeling of boredom and therefore lose the interest of your audience, particularly if you have not accentuated the benefits which they will receive from the changes.

Be succinct, factual, clear and concise and you will produce a successful and beneficial presentation.

One last point.

Don't forget that all presentations can be used as an exercise to boost your credibility and acceptance as an expert on your subject. I have overcome many difficult situations by giving a presentation which has clarified points which were causing problems that could have created serious difficulties.

Thorough groundwork and organisation are essential for a successful presentation and will enable you to deliver it with confidence. In doing so you will enjoy the experience, make many contacts and further your own ambitions.

Good luck.

This article was contributed by Michael Russell

Michael Russell Your Independent guide to Small Business


Presentation Skills Training

Impact Factory runs

Open Presentation Skills Courses

Tailored Presentation Training

Five Day Presentation With Impact Workshops


personalised One-to-One Presentation Coaching

for anyone who is interested in Presentation Issues


TT Electronics - Presentation Skills Course

"I presented our year end results to our Board last week and tried to bring in some of the techniques used, and felt a lot more confident of the impact that I was having. I have various other investor meetings next week which will give me further opportunities to present."
TT Electronics

Valneva SE - Presentation Course 2 Day

"I was really satisfied with the quality of the training. You created a very motivating atmosphere and provided us with many new and useful tools. I will certainly recommend this course!"
Silvia Bertran Valls - Patent Attorney - Valneva SE

Wilson & Scott (Highways) Ltd - Presentation Course

"Thank you to all at the Impact Factory for your warmth and hospitality. The course was certainly one of the best I have attended. The knowledge and enthusiasm for the subject was self evident throughout the day in everything that Caitlin and Dom did!"
Richard Mills - Health, Safety, Environmental and Quality Manager - Wilson & Scott (Highways) Ltd

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