Customer Service Course

Customer Service Course

Maximum Delegates 8 Two Trainers per Course Money Back Guarantee

Get the magic customer service touch and create positive customer experiences

This course is for anyone who has contact with customers, whether face to face, over the phone and even ‘electronically’.

It is designed to help you manage your own feelings and behaviour while looking after your customers.

It's will build your confidence and enable you to create positive customer experiences, manage customer expectations, handle difficult customers and make the most of every customer contact.

You'll get the skills to develop customer loyalty and we'll teach you how to take care of yourself and feel confident in any customer situation.

Course Objectives:customer service course - CPD Accredited

  • Defining Good Customer Service
  • Finding the "Human Moment"
  • Gaining Confidence
  • Delivering a Positive Experience
  • Advanced Listening and Responding
  • Building Customer Loyalty
  • Personalising Customer Relationships
  • Difficult, Rude or Indifferent Customers
  • Using Empathy to Manage Complaints
  • Make the Customer’s View Work for You
  • Caring for Yourself

What are Delegates Say:

NHS Brent - Customer Service Training Course

“This has to be the best customer services training I have ever attended. The course was made fun and I felt comfortable enough to participate and enjoyed it. I thought it would have been boring, but the scenarios and role play implemented the learning process.”

The Village Vet Group - Customer Service Course

Excellent course! It was structured to include all the attendees but also to give each one of us individual and constructive feedback. I came away with positive suggestions which I am endeavouring to apply to both my work and personal life."
Charlotte Arimatsu - Head Nurse - The Village Vet Group

Course Contents

This course is tailored to reflect the needs of the delegates on the day.

We will include many of the exercises listed below, and any additional material that the trainers feel is relevant.

Delegate Input

We will ask why you have come and what you specifically want from the day.


Here we will look specifically at some of the problems front line customer service staff encounter.

What kind of difficult and tricky customers you have to deal with, what the pitfalls are and where you get wrong-footed.

Good Customer Service

First, we need to define what Good Customer Service is:

How do you feel when it's good?

How do you feel when it's bad?


Here we look at what 'gets to you’.

In other words, what behaviours, demands, communications by customers are most upsetting, frustrating and hardest to deal with? 

What Would You Like to Say?

When frustrations are triggered lots of thoughts fly through people’s minds and most of the time they never get said.

This is an opportunity for delegates to vent those frustrations in a safe and supportive atmosphere.

Understanding Customers

SCARF Model of Social Interaction

We look at David Rock’s model of how people behave when they feel threatened or are facing loss.

When you understand these hard-wired reactions and behaviours you more easily look after your customers.


You'll work on letting the customer feel heard while setting your own clear boundaries.

Once people feel heard they are more open to hearing difficult or uncomfortable messages.

It also demonstrates how powerful body language is, even on the phone.

Emotion vs. Objectivity

So What You're Saying Is...

A pairs exercise that helps you to calm down an over-emotional customer without getting drawn in.

We will create a typical customer conflict scenario that ends up heated, with each person trying to convince the other that his or her point of view is the right one.

We then replay it with one person taking on the skill of being an 'objective observer' who is able to reflect back to the customer what they think is going on.

Typical Scenarios

We look at some typical scenarios you've encountered as well as any ‘live’ scenarios you may want to look at.

The trainers play out the scenes and use Forum Theatre to get everyone involved in identifying options, replaying the scenarios based on suggestions.

Moments of Truth

This section is based on Jan Carlzoni’s technique of identifying ‘Moments of Truth’.

He said that every organisation has moments in their interaction with customers that can make or break the customer experience.

By identifying what happens in their organisations' delegates can look at what safeguards they could put in place right away.

Customer Service Cycle

The Customer Service Cycle is a very simple way of looking at the whole customer interaction: 

Friendly Greeting
Get Agreement for the Next Step
Can Do

What’s the Payoff?

Small group discussion of what it feels like to ‘delight’ a customer and how that impacts on their day, their role, etc. 

Defusing Phrases

Here we will introduce some of the phrases we have collected over the years that help defuse tricky situations.

We will also ask you if you have any favourite phrases that you know work.

At the end of the training programme, we will collate these in a booklet and distribute them to everyone.

Head and Heart

You'll look at the difference between solving someone’s problem or difficulty from their head or their heart.

Or a combination of both.

Understanding the difference helps you chose your response.

How Do I Let Go?

It can be really hard to let go of all the feelings, frustrations and residue of a difficult experience.

Feelings: we have a brief 'in your head' exercise that demonstrates how powerful feelings can be, even when they aren't verbally expressed.

We also look at how our feelings influence our assumptions, where we make things up and then act as though what we made up is true.

Here is an opportunity for the whole group to brainstorm about different techniques and tools they know work to deal with their own angry, upset or frustrated feelings.

What Works For Me

First working individually and then in small groups, you'll identify what will work for you personally

What you could replace that doesn’t work for you

And any rules you could follow that would help you ‘love your customer’.

You'll discuss your commitment to doing things differently in the weeks ahead.

We will give out Impact Factory documents to support the course.

You'll get copies relevant hand-outs to remind you of the Coursework.

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos

Customer Service Course

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Book this course

Date: 04 Mar 2019
Cost: £450 + VAT
Places available: 6
Date: 03 Jun 2019
Cost: £450 + VAT
Places available: 8
Early bird price: £360 + VAT
Date: 03 Oct 2019
Cost: £450 + VAT
Places available: 8
Early bird price: £360 + VAT

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The Customer Service - Impact Factory team:

Attend this Customer Service Course risk-free

We are so confident in our trainers and the quality of our Customer Service Course that we guarantee it will make an impact.

If you attend this training and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course.#

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Training Course Accreditation

Communication Skills Trainer Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about trainer accreditation

Impact Factory Brochures

communication skills training brochure


There is a 20% discount on all Early Bird and Late Bookings. The course must be paid for at the time of booking.

(Discount not available if you wish to pay by Invoice)