Writing Skills Training

Writing With Impact

If you are in business you need to be able to write.

From emails through to PR copy you need to be able to express yourself in words that can inspire, motivate and inform everyone associated with your business.

Not as easy as it sounds?

Communication can be a complex business. For most people, this is especially true when it comes to capturing your thoughts and ideas in writing.

Our professional writing will often only be given one shot to connect.

Creative Business Writing

Creative Business Writing covers a whole range of different writing demands according to the expressed needs and wants of the delegates on the day.

Writing Effective Press Releases

We look at who the press materials are aimed at and how they are being addressed by your writings.

Press materials represent your company and the individuals within it. This training offers an opportunity to ensure that you and your teams are supported to achieve the very best publicity.

To coin the cliché, how can you gain the maximum oxygen of publicity for your company or clients if it is your job to write effective press releases?

We get you to think like journalists for the day, to help you to hook and engage your readers by practising and crafting your next press releases.

Writing for the Web and Other Online Media

Writing for the Web requires new writing skills and an understanding of how to build effective relationships with your unseen audience.

The Digital Age has created the technology for communicating on a scale never dreamt of just a few short years ago.

Many Digital Copywriters believe that their primary aim is to give lots of information and will cram their copy with far too many facts and data.

At the click of a mouse, people can (and do) go elsewhere if they aren't getting what they want - which quite simply is a reason to keep on reading.

So, whether you write copy for your company's website, or whether you're charged with producing E-newsletters, E-magazines or other marketing materials, brochures or advertising flyers - we'll help you to finesse your skills so that you attract your audience and keep them wanting more.

Writing Effective Professional Reports

To produce professional reports people will want to read, they must be consistent, brief, clear, concise and effective.

If they are not easy to read, understand and act upon, no one will read them.

We know that most people hate official reports. Perhaps it's because nowhere can communication be more messy or confused. Whether you have to write them or read them - most people would prefer not to.

We help demystify the whole process from effective planning to getting started - we aim that everyone leaves us feeling far more confident about how to tackle their next report.

Our Writing Skills Training can be tailored as an in-house management programme to address specific issues within your company.

To find out more call us on:

+44 (0)20 7226 1877

Writing with Impact