Here at Impact Factory we don't ask "How Creative Are You?" but rather "How Are You Creative?"
So in what ways are we creative? What makes a behaviour creative, how can we identify these behaviours and then how can we use them to bring creativity and innovation into our organisations?
The Creative Factor - A vital Communication Skill
At Impact Factory we are committed to the craft and practice of effective communication. We also believe that human creativity is a communication skill.
Being able to communicate our ideas, beliefs and experiences in a way that both informs, engages and inspires others is at the heart of, and vital for our continued personal and professional development in today's competitive world.
Creative thought is also central to two key tenets of our philosophy:
Work with what you already do well
In other words, identify your strengths and expand those qualities. This essentially means that if we continually focus on trying to behave in ways that are not natural for us we are missing an opportunity to improve and expand on the behaviours that really work well for us already.
That doesn't mean that we can't develop new skills and address areas where we are less strong. It does mean that we can become more effective communicators more easily and quickly if we begin with what works about us.
Changing yourself to change others
This second tenet centres around the idea of being mindful of how we react and behave when dealing with others. Self-awareness is the key to this.
Effective communicators are often able to think laterally or at least have a flexibility of thought and make choices based on what is required in a situation rather than reacting, purely from a place of emotion.
This is primarily linked to our level of emotional intelligence and is also linked to our ability to think creatively.