Media Skills - Dealing with the Media

Media Skills and Media Trainingcommunication skills training

The "Media" now plays such an important role in modern business and commerce that literally no one can ignore it.

Anyone can find themselves in the spotlight at any time and in dire need of some media skills training to help them cope with the situation.

Whether giving a quick interview, or a formal press conference, whether you're promoting a product or defending a position, you need to feel confident and competent in order to be able to handle the pressures of the media.

For most of us, the TV or radio studio can be a very intimidating place to be.

For the uninitiated it is often downright scary.

Some of the best communicators can freeze under this sort of pressure and consequently they fail to get their ideas over when placed in front of a camera or microphone.

What you say and how you say it can mean the difference between surviving, with your name and credibility intact or suffering long-term damage to your or your company's reputation.

Knowing how the media works is crucial

Just learning the golden rules of interview techniques will enable you to feel confident and to project the right image for you and your organisation, gaining maximum impact from any media coverage.

Understanding the journalist's approach and how to construct effective 'sound bites' can help you get your message across clearly and effectively.

This will help you get the most out of your (usually short) time 'on air'.

Having these media skills makes it possible for you to go into media situations aware of the many possible pitfalls.

More importantly, it will enable you to turn them into opportunities.

The people we remember most from media interviews tend to be those who can express knowledge of their subject clearly and succinctly with passion and conviction.

Therefore the place to start is work on honing your material so that you feel good about what you are saying and have it crafted to suit the medium you're using.

A good interview is never just a lucky chance, it will be down to some excellent media skills training.

It's always given by someone who has done a great deal of media preparation beforehand.


Read more about Impact Factory's Media Skills Training in London

Impact Factory runs

Open Media Skills Courses

Tailored Media Skills Training

and personalised

One-to-One Media Coaching

for anyone interested in

Media Skills


Prop Store - Media Skills Course

“We had a very enjoyable and productive day and were thoroughly impressed with both Maria and Naina. We've all taken on-board very positive advice and direction to improve our techniques and we're looking forward to applying them.”
Stephen Lane - C.E.O. - Prop Store

FreePhoneFreephone: 0808 1234 909

The team:

Training Course Accreditation

Communication Skills Trainer Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about trainer accreditation

Impact Factory Brochures

communication skills training brochure


There is a 20% discount on all Early Bird and Late Bookings. The course must be paid for at the time of booking.

(Discount not available if you wish to pay by Invoice)