Writing for the Web and Other Media

Writing for the Web and Other MediaWriting for the Web and Other Media

The Monster of Electronic Communication

Technology can sometimes create monsters we simply have to learn to tame.

Electronic communication is one of those monsters.

Email, the internet, intranets, blogs, e-newsletters, e-magazines, e-brochures, e-flyers, unwanted spam, message boards, forums, social networks.

The list grows and grows of even more ways that we can communicate.

The problem is that with each new technological 'breakthrough' we seem to invent more ways of miscommunicating with each other, or certainly communicating badly when writing for the web and other media.

Websites abound that have ghastly writing, so packed with information and fancy whiz-bang bits that it's hard to navigate, let alone find what you're looking for.

The real problem is that right from the beginning of these new modes of communication people have tended to write the way they wrote other forms of communication: printed brochures, newsletters, documents.

What they didn't and still haven't taken into account is that they don't have the kind of captive audience they may have had in the past.

People read differently.

With attention spans at a minimum, people may be drawn initially to your website, but unless they are captivated, will leave it in a nanosecond, off to see what goodies some other site will offer.

The Essence of Writing for the Web and Other Media

That's the thing about writing for the web and other media - it isn't about offering masses of information (though well-presented there's really nothing wrong with that at all); it's all about building and developing relationships with your unseen audience.

It's about distinguishing your brand identity so it's consistent, compelling and enticing.

It's about making your 'surfers' feel welcome and it's about honing your message so that people get it as soon as they start reading your electronic communication.

Tailoring your Skills with Writing for the Web and Other Media

Writing for the Web and Other Media is a terrific skill that can make a huge difference in the way your audience relates to you, your company, your products and services.

You can decide how you want your readers to feel and respond and you can create convincing and persuasive copy to keep them wanting more!


Writing for the Web and Other Media Skills Training

Impact Factory runs

Open Professional Development Courses

Tailored Writing Skills Training

Five Day Communicate With Impact Workshops

and personalised

One-to-One Coaching

for anyone who is interested in

Communication Issues



Global Innovation Fund - Communication Skills Course - 2 Day

"I found the course incredibly helpful for practicing new communication techniques.  It's all well and good to understand the theory of communication - but the hard bit is really in putting the theory into practice."
Isabella - Associate - Global Innovation Fund

National Housing Federation - Creative Business Writing Course

"My team and I greatly enjoyed the day with Impact Factory and their creative business writing course was excellent. We came back to our work with fresh ideas and renewed enthusiasm to engage our customers with copy that really speaks to them."
National Housing Federation

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Training Course Accreditation

Communication Skills Trainer Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about trainer accreditation

Impact Factory Brochures

communication skills training brochure


There is a 20% discount on all Early Bird and Late Bookings. The course must be paid for at the time of booking.

(Discount not available if you wish to pay by Invoice)