Writing for the Web and Other Media
The Monster of Electronic Communication
Technology can sometimes create monsters we simply have to learn to tame.
Electronic communication is one of those monsters.
Email, the internet, intranets, blogs, e-newsletters, e-magazines, e-brochures, e-flyers, unwanted spam, message boards, forums, social networks.
The list grows and grows of even more ways that we can communicate.
The problem is that with each new technological 'breakthrough' we seem to invent more ways of miscommunicating with each other, or certainly communicating badly when writing for the web and other media.
Websites abound that have ghastly writing, so packed with information and fancy whiz-bang bits that it's hard to navigate, let alone find what you're looking for.
The real problem is that right from the beginning of these new modes of communication people have tended to write the way they wrote other forms of communication: printed brochures, newsletters, documents.
What they didn't and still haven't taken into account is that they don't have the kind of captive audience they may have had in the past.
People read differently.
With attention spans at a minimum, people may be drawn initially to your website, but unless they are captivated, will leave it in a nanosecond, off to see what goodies some other site will offer.
The Essence of Writing for the Web and Other Media
That's the thing about writing for the web and other media - it isn't about offering masses of information (though well-presented there's really nothing wrong with that at all); it's all about building and developing relationships with your unseen audience.
It's about distinguishing your brand identity so it's consistent, compelling and enticing.
It's about making your 'surfers' feel welcome and it's about honing your message so that people get it as soon as they start reading your electronic communication.
Tailoring your Skills with Writing for the Web and Other Media
Writing for the Web and Other Media is a terrific skill that can make a huge difference in the way your audience relates to you, your company, your products and services.
You can decide how you want your readers to feel and respond and you can create convincing and persuasive copy to keep them wanting more!
Writing for the Web and Other Media Skills Training
Impact Factory runs
for anyone who is interested in
“Many thanks for the training you delivered last week. Both the team and myself really found it very useful and of great benefit.”
"I found the course incredibly helpful for practicing new communication techniques. It's all well and good to understand the theory of communication - but the hard bit is really in putting the theory into practice."
Isabella - Associate - Global Innovation Fund
"My team and I greatly enjoyed the day with Impact Factory and their creative business writing course was excellent. We came back to our work with fresh ideas and renewed enthusiasm to engage our customers with copy that really speaks to them."
National Housing Federation
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