Meeting the Media
Anyone can find themselves in the spotlight and in need of some media skills training to help them cope with the situation!
Media Skills and Preparing for Meeting the Media
The “Media” now plays such an important role in modern business and commerce that literally no one can ignore it.
Anyone can find themselves in the spotlight at any time and in dire need of some media skills training to help them cope with the situation.
Confident And Competent
Whether giving a quick interview, or a formal press conference, whether you’re promoting a product or defending a position, you need to feel confident and competent in order to be able to handle the pressures of the media.
For most of us, the TV or radio studio can be a very intimidating place to be.
For the uninitiated, it is often downright scary.
Pressure
Some of the best communicators can freeze under this sort of pressure and consequently, they fail to get their ideas over when placed in front of a camera or microphone.
What you say and how you say it can mean the difference between surviving, with your name and credibility intact, or suffering long-term damage to your or your company’s reputation.
How The Media Works
Knowing how the media works is crucial
Just learning the golden rules of interview techniques will enable you to feel confident and to project the right image for you and your organisation, gaining maximum impact from any media coverage.
Understanding the journalist’s approach and how to construct effective ‘sound bites’ can help you get your message across clearly and effectively.
This will help you get the most out of your (usually short) time ‘on-air’.
Media Aware
Having these media skills makes it possible for you to go into meeting the media situations aware of the many possible pitfalls.
More importantly, it will enable you to turn them into opportunities.
The people we remember most from media interviews tend to be those who can express knowledge of their subject clearly and succinctly with passion and conviction.
Master the Television Interview
If you can Master the Television Interview you will be well-placed to represent your company in the media.
Therefore the place to start is honing your material so that you feel good about what you are saying and have it crafted to suit the medium you’re using.
A good interview is never just a lucky chance. It will be down to some excellent media skills training. You will also benefit from learning about the seven barriers to communication that help you optimise the way you engage with the media in general.
It’s always given by someone who has done a great deal of media preparation beforehand.
Read more in this In-depth Article – Dealing with the Media – UK Media Training
Take a look at these – Ten Top Media Tips for Office Professionals
What You Should Do After the Media Interviews You
Meeting the Media
Impact Factory runs
Tailored Media Skills Training
and personalised
Executive Media Skills Coaching
for anyone interested in
Media Skills
