Effective Report Writing and Creative Business Writing

Effective Report WritingEffective Report Writing

Most people hate official reports, don't they?

Whether you have to write them or read them - most people would prefer not to.

Own up!

Or, have I just made that up?

Answering my own questions as if I am not in a deluded minority, it has to be because professional reports are synonymous with being dull, tired and weary.

They could be dynamic documents that justify strategic business decisions and actions.

Instead, they are often suffered in their current form as a necessary evil.

At Impact Factory we talk about the scientific concept of 'head stuff'.

Nowhere is the 'head stuff' of communication more messy or confused than when it comes to the writing (or reading) of many professional reports.

Annual Report Writing

Let's take annual reports, for example.

Presumptuous about their readership - in as much as they presume that any sane (or busy) person has the time, energy or inclination to read all that detail, small print and technical jargon.

Usually thorough. Certainly involving lots of work in putting then together involving lots of people. Lots of readers? Definitely not. Just lots of detail.

Why? Because as careful and committed professionals, their authors are unsure about what to include in their reports (or indeed where to put it) so they throw everything in.

Consequently, such reports are often bursting to the gunnels with the minutiae of every forensic detail, no stone is left unturned, no waffle spared - the result, reams and reams of paper.

And the reward, for all this toil?

90% of readers will just read the summary

So, back to their purpose and ours as report writers. Most of us would feel gratified if our reports were read and that they were understood - so that ultimately, where there are findings and recommendations, these can be assimilated, digested and acted upon.

Surely, before any would-be report writer puts pen to paper, it has to start here - remembering what the report is for in the first place.

How hard would it be to then approach the task differently? What would it be like to break the mould?

Imagine being commended for the clarity of your written communications. Congratulated for helping colleagues to make quick and informed decisions. Even more radically, imagine being thanked for your next professional business report. Scary.


Effective Report Writing Training

Business Writing Training

Impact Factory runs

Open Professional Development Courses

Tailored Writing Skills Training

Five Day Communicate With Impact Workshops

and personalised

One-to-One Coaching

for anyone who is interested in

Communication Issues



Clinical Professionals - Train the Trainer Course

“How refreshing to have such a different environment from conventional training. It was just the right balance of structure and flexibility and it has enabled me to reprioritise what I thought was important."
Kirsty Thomas - Contracts Manager - Clinical Professionals

Content Consultants - Assertiveness Training Course

"It was a fantastic day and very useful. I have been busy putting my training into practice. In fact, a colleague commented that I was ‘very assertive (but in a good way)’ in a meeting with some senior managers last week!"
Joanne Lewsley - Editor - Content Consultants

Deb Group - Building Resilience Course

"It was a special day - Excellent trainers, friendly approach and the content was tailored to suit the needs of the delegates on the day which made it very meaningful. THE BEST training course I've EVER attended!"
Wendy Neighbour - R&D Operations Manager - Deb Group

FreePhoneFreephone: 0808 1234 909

The team:

Training Course Accreditation

Communication Skills Trainer Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about trainer accreditation

Impact Factory Brochures

communication skills training brochure


There is a 20% discount on all Early Bird and Late Bookings. The course must be paid for at the time of booking.

(Discount not available if you wish to pay by Invoice)