Body Language Counts

Body Language

Body Language has been beaten to death over the past decade.

In reality body language gives away your attitude and how you feel about your product.

Body Language also lets the other person know how confident you are.

This article discusses some parts of body language that will help you gain more sales!

Crucial Language

Why is communication through body language and appropriate language crucial to networking success?

I know most people take quick note of someone that has an attitude.

By that, we mean that they look belligerent, like know-it-alls, and their ego hangs out like a sore thumb.

This is not the person you generally want to do business with.

That goes for language as well: you do not want to hang with someone that is negative, always plays the victim and always is whining about one thing or another.

The Act of Listening

The fact that body language can work for you if you take time to listen to others is really important.

The act of listening changes your body language almost immediately.

So that you can understand what the other person is saying, you change from aggressive mode to passive mode.

This type of body language makes others receptive to you, and they will want to tell their story to you.

Tell Their Story

However, when others want to tell their story, it is important that you gently nudge them in the right direction.

You want them to tell you about their business pain, or what is not right with their company.

It is through analysing what they are saying that you will gain bigger insights as to what needs to be remedied, how you can help them with that part of their business.

After all, you are at the event to pick up solid leads that will give you both profit and relationships that will last for quite some time.

What About Language?

The kind of language you should be using is: Will you, Have you considered, I'll find out how I can help, I know someone that, even reiterating what they just said is good.

You have now practised and rehearsed, done the dress rehearsal, filmed yourself, done the critique, worked with your director (yourself) and you have finally perfected the pitch.

It is now time to try it on a live audience with real people.

The first thing is to make sure that what you are pitching is appropriate for the audience at the event you have chosen to attend.

This article was contributed by Bette Daoust, Ph.D.

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