Writing Effective Press Releases

Professional Press Releases Training

Tailored and In-House Writing Effective Press Releases and Publicity Materials

Our Writing Effective Press Releases Training can be tailored as an in-house programme to address specific issues within your company.

(Click here to send individuals on our Public Creative Business Writing Course)

Writing Effective Press Releases and Publicity Materials Objectives

* Re-examine what makes an effective press release
* Unpick some practical examples of your existing press releases and publicity material
* Raise awareness of each person's unique and individual writing style
* Explore how each writer might further develop their style and technique
* Practice ways to write clear, concise and compelling press materials which achieve impact
* Manage jargon, terminology and technical speak
* Know how to self edit painlessly � paying attention to accuracy, grammar and detail

According to the needs of our delegates on the day, there are additional objectives may add to the overall impact of this programme, including exploring:

* How the dynamics of communication relate to writing
* Straightforward methods to overcome writer's block
* Simple and effective ways to structure their writing
* How to achieve appropriate tone for each piece of writing
* The variety of ways to engage their readership
* Their strengths to promote their writing confidence
* Fresh options to develop their unique writing style

Our Programme

Brand Values

It may involve writers firstly considering on whose behalf are they writing? We'll also take time to look at how they want to promote themselves in terms of their own brand values. Each participant will identify a small change they could make in their writing in order to achieve a big impact.

Putting the Readership First

Absolutely, we will look at who the press materials are aimed at and how they are being addressed by your writings.

Writing Conventions and Protocols

Participants will make explicit for themselves their in-house writing rules and expectations. They also get a chance to pose all those questions about their writing they have never dared ask since schooldays.

Press materials in particular represent your company and the individuals within it. This course offers you a great opportunity to ensure that you and your teams are supported to achieve your very best publicity.