Exhibitions and Trade Shows

Exhibitions and Trade Shows

Companies spend thousands upon thousands of pounds getting their Exhibition stands, conferences and roadshows to look absolutely brilliant.

State of the art Multi-media, graphics, architectural design, slick brochures, the latest kit and technology.

These are all used to make a splash and draw people into their corporate exhibition arena.

But what happens once those people get into that arena?

Are the staff representing you presenting the right image?

Are they making the customers feel welcomed?

Are they accessible?

Most people visiting exhibitions have had that awful experience of feeling as though they are intruding into someone's private club.

Everyone is so busy talking to each other, gossiping and filling in time that they exclude the very people they are supposed to be wooing.

Or the other extreme is to make customers feel like 'food' while a gang of hungry piranhas pounce on them with a high-pressure sales pitch.

Staff need to understand the importance of their roles on the exhibition stand.

They need to take responsibility for stand visitors, representing the best image of your company.

Yes they need to be well prepared to deal with customers' needs and problems.

But they also need to be able to communicate at a high level (both verbally and non-verbally)

They need to be able to handle difficult people and time wasters.

They should be alert to log-jams.

And they should be ready and able to help out their colleagues.

The time and effort you spend preparing your exhibition stand, conference and roadshow staff could turn out to be the most significant investment you make.

That investment could in fact make the difference between the success or failure of your event.

Exhibitions and Trade Shows Skills Training and Development

Back to sound snacks page

	Exhibitions and Trade Shows Exhibitions and Trade Shows Companies spend thousands upon thousands of pounds getting their Exhibition stands, conferences and roadshows to look absolutely brilliant. State of the art Multi-media, graphics, architectural design, slick brochures, the latest kit and technology. These are all used to make a splash and draw people into their corporate exhibition arena. But what happens once those people get into that arena? Are the staff representing you presenting the right image? Are they making the customers feel welcomed? Are they accessible? Most people visiting exhibitions have had that awful experience of feeling as though they are intruding into someone's private club. Everyone is so busy talking to each other, gossiping and filling in time that they exclude the very people they are supposed to be wooing. Or the other extreme is to make customers feel like 'food' while a gang of hungry piranhas pounce on them with a high-pressure sales pitch. Staff need to understand the importance of their roles on the exhibition stand. They need to take responsibility for stand visitors, representing the best image of your company. Yes they need to be well prepared to deal with customers' needs and problems. But they also need to be able to communicate at a high level (both verbally and non-verbally) They need to be able to handle difficult people and time wasters. They should be alert to log-jams. And they should be ready and able to help out their colleagues. The time and effort you spend preparing your exhibition stand, conference and roadshow staff could turn out to be the most significant investment you make. That investment could in fact make the difference between the success or failure of your event. Exhibitions and Trade Shows Skills Training and Development Back to sound snacks page			Exhibitions and Trade Shows Skills Training and Development Find the next available Open Communication Skills Course Or the next available Open Networking Skills Course For an introduction to networking skills try Networking in Business on our Jolly Good Read page If you want to know more about our Training Programmes have a look at our Communication Skills Key Issues page Exhibitions and Trade Shows Skills Training You will also find further reading in the Factory Gate.


	E-mail it : Top of page : Home : Privacy policy Impact Factory — the home of presentation skills, leadership development and communication training Impact Factory Suite 121, Business Design Centre, 52 Upper Street, London N1 0QH, UK Phone 020 7226 1877 : Fax 020 7354 3505 : E-mail enquiries@impactfactory.com Communication skills \| Leadership skills \| Presentation skills \| Team building \| Executive coaching Project management \| Management training \| Public speaking \| Assertiveness training Performance management \| Customer service \| Appraisals training \| Media training

Exhibitions and Trade Shows. Communication skills training courses, presentation skills programmes, public speaking, leadership development and executive coaching.