20% Thinking Creatively
Just 20% of your people thinking creatively will begin to generate both innovation and a culture of creativity in your organisation.
Creativity and Innovation Seminars
We are currently witnessing an extraordinary time. With the global economic crisis ever deepening, there is a real panic in many if not most quarters right now. Yet, in spite of this, many people believe we are probably entering the most exciting and potentially creative time the Western world has known since the Renaissance.
Every single industry could benefit from a creative approach to their business.
UPDATE: CREATIVITY & INNOVATION SEMINARS
For more information, go to Creativity & Innovation Seminars
Drawing on the most leading edge research and Impact Factory's thinking around the behaviours and processes of creativity, Tom will offer some ideas not just on where to begin, but how a creative approach could make the difference between your business ailing and failing or surviving and thriving.
Impact Factory is part of the leading edge in Creativity and Innovation both by running our open course, public programmes and our work with organisations as diverse as Reckitt Benckiser, DHL, BASF, Glaxo Smith Kline, Southampton City Council and Selex.
Every single industry could benefit from a creative approach to their business
Here's a taste of who's already doing it.
People may be talking about Creativity and Innovation, but who's actually beating the recession by thinking creatively already?
- Dominos Pizza
Amazon came top in Business Weeks survey of companies that offer the best and most innovative customer service. They saw net sales increase by 18 percent last quarter, and profit jumped by 9 percent. Amazon is creative in the way it provides value and convenience, from the packaging that their products arrive in to the opportunities for customers to send in feedback. As a result their profits continue to grow.
Verizon's profits rose by 15% in the final quarter of 2008 and the number of Verizon wireless subscribers grew by 1.4 million. This is because Verizon have focused on innovating their Broadband service and investing in their FIOS Fibre Optic Network. The company can now offer a better TV and high-speed Internet package than any of its competitors. And of course there's the ever-present Google that continually innovates with one exciting initiative after another. They do this by allowing their people to work on whatever they choose for 20% of the time they spend at work. As a result, their people have used that time for their own benefit and also produced Gmail, Google news, Google Sky and Google Earth as well as an accessible search facility for the visually impaired.
So what's the thinking behind the 20% principle?
It is in fact based on the 'Pareto's Law,' or the 80-20 rule, which states that actions and behaviours totalling around 20% cause 80% of the effects. This was further explored and restated by Malcolm Gladwell in The Tipping Point as "The Law of the Few", which asserts that 20 percent of people are responsible for 80 percent of the influence in a group, organisation or society.
So what could you do with your 20%?
Come along and spend 90 minutes immersed in creativity and innovation!
Just email creativity@impactfactory.com or phone +44 (0)20 7226 1877 to register your interest.
