Pitching for New Business
What is a Pitch?Pitching for New Business - Why aren't you closing all those people who seem to need your product? Why isn't your great pitch getting you the business you deserve? Why isn't your care/brains/Prada shoes/marketing/branding and knowledge of the prospect's business (not to mention that your brother-in-law knows the assistant to the CEO) getting buyers to recognise they need you? Or, to take it a step further, to choose you easily over the competition?
Public Speaking, Sales Presentations or Group Meetings - Be in the Moment
If you are speaking to a large audience, a small room full of people, or conducting a personal presentation, nothing is as effective and engaging as living in the moment. This is a lesson taken from the stage to the boardroom by Pat Dolan, Fine Arts Chair of St. John's. "All the world's a stage, and all the men and women are merely players."
Are You Giving Customer Focused Sales Presentations?
In a recent sales survey, it was discovered that most salespeople cover 5-7 features during their presentation. When asked what the prospect remembered 24 hours later, they mentioned only one of the features. Guess which one? Not the first one, or the last one, but the one that related to their need, want, problem, desire or concern.
