Exhibitions and Trade Shows

Exhibitions and Trade Shows

Exhibitions and Trade Shows

Companies spend thousands upon thousands of pounds getting their Exhibition stands, conferences and roadshows to look absolutely brilliant.

State of the art Multi-media, graphics, architectural design, slick brochures, the latest kit and technology.

These are all used to make a splash and draw people into their corporate exhibition arena.

But what happens once those people get into that arena?

Are the staff representing you presenting the right image?

Are they making the customers feel welcomed?

Are they accessible?

Most people visiting exhibitions have had that awful experience of feeling as though they are intruding into someone's private club.

Everyone is so busy talking to each other, gossiping and filling in time that they exclude the very people they are supposed to be wooing.

Or the other extreme is to make customers feel like 'food' while a gang of hungry piranhas pounce on them with a high-pressure sales pitch.

Staff need to understand the importance of their roles on the exhibition stand.

They need to take responsibility for stand visitors, representing the best image of your company.

Yes they need to be well prepared to deal with customers' needs and problems.

But they also need to be able to communicate at a high level (both verbally and non-verbally)

They need to be able to handle difficult people and time wasters.

They should be alert to log-jams.

And they should be ready and able to help out their colleagues.

The time and effort you spend preparing your exhibition stand, conference and roadshow staff could turn out to be the most significant investment you make.

That investment could in fact make the difference between the success or failure of your event.

Exhibitions and Trade Shows Skills Training and Development

FreePhoneFreephone: 0808 1234 909


There is a 20% discount on all Early Bird and Late Bookings. The course must be paid for at the time of booking.

(Discount not available if you wish to pay by Invoice)