To coin the cliché, how can you gain the maximum oxygen of publicity for your company or clients if it is your job to write effective press releases?
We get you to think like journalists for the day, to help you to hook and engage your readers by practising and crafting your next press releases.
Writing Effective Press Releases Objectives
- What makes an effective press release?
- Unpick some practical examples
- Developing a unique and individual writing style
- Writing clear, concise and compelling copy
- Manage jargon, terminology and technical speak
- Know how to self edit painlessly
- Paying attention to accuracy, grammar and detail
Additional objectives according to need
- The dynamics of communication and writing
- Overcoming writer's block
- Effective ways to structure writing
- Appropriate tone for each piece of writing
- Ways to engage their readership
- Promoting writing confidence
Tailored Writing Effective Press Releases and Publicity Materials
It may involve writers firstly considering on whose behalf are they writing?
We'll also take time to look at how they want to promote themselves in terms of their own brand values. Each participant will identify a small change they could make in their writing in order to achieve a big impact.
Putting the Readership First
Absolutely, we will look at who the press materials are aimed at and how they are being addressed by your writings.
Writing Conventions and Protocols
Participants will make explicit for themselves their in-house writing rules and expectations. They also get a chance to pose all those questions about their writing they have never dared ask since schooldays.
Press materials in particular represent your company and the individuals within it. This course offers you a great opportunity to ensure that you and your teams are supported to achieve your very best publicity.
Our Writing Effective Press Releases Training can be tailored as an in-house programme to address specific issues within your company.
To find out more call us on:
+44 (0)20 7226 1877
Writing Effective Press Releases
Freephone: 0808 1234 909
Training Course Accreditation
To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.
This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.
- Janet AddisonJanet employs her love of people and what makes them tick to support their development in a way that's fun, useful and truly unique
- Nick Clark WindoNick is passionate about the work we do. He specialises in Communication, Assertiveness, Presentation and Teambuilding.
- Sarah DawrantSarah has warmth, humour, a quick mind and unlimited passion to help people develop by stretching their comfort zones.