Writing Effective Press Releases

To coin the cliché, how can you gain the maximum oxygen of publicity for your company or clients if it is your job to write effective press releases?

We get you to think like journalists for the day, to help you to hook and engage your readers by practising and crafting your next press releases.

Writing Effective Press Releases Objectives

  • What makes an effective press release?writing press releases training
  • Unpick some practical examples
  • Developing a unique and individual writing style
  • Writing clear, concise and compelling copy
  • Manage jargon, terminology and technical speak
  • Know how to self edit painlessly
  • Paying attention to accuracy, grammar and detail

Additional objectives according to need

  • The dynamics of communication and writing
  • Overcoming writer's block
  • Effective ways to structure writing
  • Appropriate tone for each piece of writing
  • Ways to engage their readership
  • Promoting writing confidence

Tailored Writing Effective Press Releases and Publicity Materials

Brand Values

It may involve writers firstly considering on whose behalf are they writing?

We'll also take time to look at how they want to promote themselves in terms of their own brand values. Each participant will identify a small change they could make in their writing in order to achieve a big impact.

Putting the Readership First

Absolutely, we will look at who the press materials are aimed at and how they are being addressed by your writings.

Writing Conventions and Protocols

Participants will make explicit for themselves their in-house writing rules and expectations. They also get a chance to pose all those questions about their writing they have never dared ask since schooldays.

Press materials in particular represent your company and the individuals within it. This course offers you a great opportunity to ensure that you and your teams are supported to achieve your very best publicity. 

Our Writing Effective Press Releases Training can be tailored as an in-house programme to address specific issues within your company.

To find out more call us on:

+44 (0)20 7226 1877

Writing Effective Press Releases

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Training Course Accreditation

Communication Skills Trainer Accreditation

To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible,
all our Open Courses are evaluated and accredited.

This accredited course is suitable for corporate and public sector Continuing Professional Development Plans and Portfolios.

Read about trainer accreditation

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There is a 20% discount on all Early Bird and Late Bookings. The course must be paid for at the time of booking.

(Discount not available if you wish to pay by Invoice)